7 Ways P&C Agencies Can Sell More Life Insurance



In this competitive insurance market, agents are seeking ways to differentiate themselves. Take a look at these ideas to help provide value to your clients and increase your sales.

#1. ASK! Ask to review their current policies!
#2. Who are your top commercial clients? If the owner or a key person died, how would that effect your account?
#3. Consider what happens if another agent sells your commercial client life insurance.
#4. Does the client have a Buy/Sell Agreement? Is it funded and when was it last reviewed?
#5. What happens if the owner or a key employee is disabled?
#6. Does the owner have a need to insure a loan?
#7. What is your exposure if you fail to mention life or disability insurance to your clients?


Header image courtesy of Meg on Flickr